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In this day and age, it is much easier to have a good-looking resume
than a well thought-out resume.
People look for examples of resume writing to “enrich”
their own resume with catchphrases and clichés. Well, effective
resume writing is not based on tips, but on having a sound communication
strategy.
What do I mean by “strategy”?
Simply that you have taken the time to understand what it takes to
do the job you want, and to think through how your qualifications
and experience address these needs.
It's as if you have 60 seconds to sell yourself (without selling
out).
It seems quite obvious, doesn’t it? Well, employers and recruiters
keep complaining that the majority of resumes they receive are not
in synch with the job requirements, even when these requirements are
clearly spelled out.
Once you have a strategy, writing the resume and cover letter is
much easier. Whenever you have a question about what to say or emphasize,
you go back to the strategy: How is this piece of information contributing
to “sell” you for this job?
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